Kulsum’s Kaya Kalp Herbals: What Do They Do?

Kulsum’s Kaya Kalp Herbals has been redefining beauty care in India for over three decades—bringing together the wisdom of Ayurveda and the assurance of modern wellness. Founded with a vision to make herbal skincare and haircare accessible, the brand blends time-tested herbal formulations with contemporary needs, ensuring products that are both safe and effective. From nourishing face washes and revitalizing hair oils to specialized facial kits and sunscreens, every creation reflects a legacy of trust and care. By combining authentic Ayurvedic ingredients, cruelty-free practices, and a deep understanding of holistic wellness, Kulsum’s Kaya Kalp Herbals empowers individuals to embrace self-care with confidence. With an extensive online store and nationwide reach, the brand has become a household name in natural beauty.

Kulsum’s Kaya Kalp Herbals has been redefining beauty care in India for over three decades—bringing together the wisdom of Ayurveda and the assurance of modern wellness. Founded with a vision to make herbal skincare and haircare accessible, the brand blends time-tested herbal formulations with contemporary needs, ensuring products that are both safe and effective. From nourishing face washes and revitalizing hair oils to specialized facial kits and sunscreens, every creation reflects a legacy of trust and care. By combining authentic Ayurvedic ingredients, cruelty-free practices, and a deep understanding of holistic wellness, Kulsum’s Kaya Kalp Herbals empowers individuals to embrace self-care with confidence. With an extensive online store and nationwide reach, the brand has become a household name in natural beauty.

Identifying The Core Challenge

Despite its strong Ayurvedic heritage, Kaya Kalp Herbals struggled to achieve consistent returns in the competitive skincare and wellness market. Ad campaigns often ran into learning phase disruptions, overlapping audiences, and fatigue that drained efficiency over time. At the same time, purchase intent remained low across key segments, limiting the ability to scale profitably. The brand wasn’t battling weak products—it was battling inefficiencies in digital targeting, inconsistent ROAS, and limited conversion lift in a crowded category where differentiation is vital.

Despite its strong Ayurvedic heritage, Kaya Kalp Herbals struggled to achieve consistent returns in the competitive skincare and wellness market. Ad campaigns often ran into learning phase disruptions, overlapping audiences, and fatigue that drained efficiency over time. At the same time, purchase intent remained low across key segments, limiting the ability to scale profitably. The brand wasn’t battling weak products—it was battling inefficiencies in digital targeting, inconsistent ROAS, and limited conversion lift in a crowded category where differentiation is vital.

Kulsum’s Kaya Kalp Herbals journey with pROwth’s full-stack solution has been nothing short of extraordinary. From Growth Engine to Performance Pro, the team’s efforts have propelled the brand to new heights. Witnessing the growth and success is a testament to the power of tailored solutions.

Zameer Malik

Managing Director