Are you in a fix about how to make your website rank and get visibility on search engines? Well, with the fast-growing digital age, getting your way on top of search engines is crucial. Let’s say, a website that is not easily visible is surely going to experience a hard time making its way in the market! However, this is not a child’s play either. And that’s when powerful tools and effective ways come to the rescue to enhance your website's visibility. One such proven way is structured data. It helps search engines study your website content in a better manner. This leads to improved search engine rankings and makes your content reach featured snippets and more. Now, the question is, how can any of us ensure that this structured data is implemented correctly in every aspect? Manually, we cannot. Thus, that's where structured data testing tools come into play.
what is stucture data?
Before hopping on to the tools. Let's first understand what structured data is. It's a standardized format that provides information about the page and its content. It helps search engines understand the content in an accurate way which then further leads to timely indexing of pages and richer search results like featured snippets and improved listings.
15 Structured Data Testing Tools
These tools help you improve your website's visibility and make it reach up on Google. Know about these tools as they are designed to validate the correctness of your structured data. These tools check for errors, suggestions, and areas of improvement.
1.) Google Structured Data Testing Tool
This is the most popular schema testing tool, allowing you to authenticate the structured data and confirm that it is rightly formatted as per Google's guidelines. Using this tool is easy, simply paste the URL and the tool will highlight the errors (if any), making it easy for you to correct them accordingly.
2.) Rich Results Test
Designed by Google, this structured data tool checks whether structured data can generate rich results in search or not. Amongst all the other data testing tools, this tool is specifically useful for testing product reviews, snippets, and more. It closely checks and ensures that your content must be highlighted in search results.
3.) Schema Markup Tester
Also known as Schema Markup Validator, it's a great alternative to Google's structured data testing tool. Similar to a Google structured data testing tool, this tool allows you to test your structured data by validating all schema.org guidelines. This tool is proven to be reliable.
4.) SEO SiteCheckup
Amongst the data testing tools, the SEO SiteCheckup is a versatile tool. It includes a structured data test as part of its SEO analysis. This tool helps identify schema markup that could affect your search engine rankings. It also provides detailed and actionable insights to improve the structured data's effectiveness.
5.) Schema App Structured Data Tester
The Schema App Structured Data Tester is a reliable and comprehensive schema markup testing tool. It supports all types of schemas and can be used to verify the authenticity of your implemented structured data. Best for those who want to ensure their data is overall search engine optimized.
6.) JSON-LD Playground
JSON-LD Playground checks for syntax errors based on JSON scripts. This invaluable tool allows you to correct syntax errors in real-time within the tool itself. This structured data tool is easier to use as compared with RDFa or Microdata.
7.) Yandex Structured Data Validator
Another tool you can use for structured data tests is the Yandex Structured Data Validator. It's similar to Google's tools but customized for Yandex. It's a popular search engine in Russia. If you want to target the Russian market organically, this tool will ensure that you meet all the guidelines.
8.) RDF Translator
This structured data testing tool converts structured data between varied formats such as JSON-LD, Microdata, and RDF. This tool is exceptional as it includes a built-in schema checker tool that ensures that during the conversion the data remains to the point and valid.
9.) Bing Markup Validator
Designed specifically for Bing, this schema checker tool also validates structured data. This tool ensures that the structured data is optimized correctly for Bing's search engine as it holds a significant portion of the US search market.
10.) Hall Analysis Structured Data Testing Tool
Best for beginners, the Hall Analysis Structured Data Testing Tool offers an uncomplicated and easy approach to schema testing. It quickly tests your structured data and provides crystal-clear feedback on the persisting issues.
11.) Structured Data Linter
In the list of data testing tools, the Structured Data Linter along with authenticating your schema markup also provides detailed information about all the elements of structured data. This structured data tester makes it easy to understand where the errors are and how to fix them quickly.
12.) Merkle Schema Markup Generator
This schema generator supports several schema types such as articles, products, and more. Via this schema tester, you can test your code within the tool, allowing you to check for errors without any hassle. It provides you with detailed feedback on any errors and warnings according to the latest standards, ensuring it is ready for implementation.
13.) Schema.org Validator
Founded by Google, Microsoft, Yahoo, and Yandex, schema.org is a data testing tool that helps debug various schema types. It includes JSON-LD, RDFa, and Microdata, by providing examples and definitions. Millions of sites use this tester to markup their emails and web pages. It highlights the troubleshooting code, precisely, allowing the users to correct the error easily.
14.) Search Console Structured Data Tool
It's a free and popular Google schema validator available in the Google Search Console dashboard. The 'Enhancements' section in Google Search Console consists of breadcrumbs, FAQs, and review snippets. The report further breaks down into valid and invalid elements, where invalid elements mark warnings and errors. Widely used, this tool helps you identify and correct errors that prevent Google from understanding your structured data type.
15.) Microdata Generator
This tool for testing schema markup allows you to explore and debug HTML5 microdata without requiring you to republish your website after every modification. You can add this jQuery drop-in script to your website. Using an interactive interface, the tool allows you to highlight relevant HTML components in the document by hovering over things in a white box. It is also accessible offline in addition to online. For individuals who choose to work with microdata over JSON-LD, it's an excellent structured data tool.
Why Are Structured Data Testing Tools Important?
Using structured data tools is one of the best strategies to raise your website's search engine ranking. Just adding schema markup to your web pages isn't enough, this will not do much good to your website. Checking that the schema markup is properly formatted and error-free is crucial. Whether it's Google schema validator or any other schema markup testing tool, their goal is to validate the structured data. They assist you in rectifying the errors and prepare the website for search engine indexing.
How to Choose the Right Schema Checker Tool?
Every structured data tool fulfills specific needs; thus, choosing the right tool solely depends on your requirements. For example, if you are focused on targeting the Russian market, then Yandex is a fine choice. But if you want to make your website rank on Bing, then Bing Markup Validator can do wonders for you. Whereas, for Google, Google Structured Data Testing Tool, Rich Results Test, and Google Search Console are essential. Some generators offer more advanced features, such as you can generate and test the schema markup within the same interface. Merkle Schema Markup Generator and JSON-LD Playground are the best testing tools for testing and converting structured data.
Conclusion
From these 15 mentioned structured data testing tools, you can choose any tool that caters to your needs. These tools ensure that your schema markup is correctly implemented and optimized for search engines. From simple & easy to use to comprehensive ones, the options are so many. If you are having trouble with a structured data testing tool or wish for an expert to do this for you, then pROwth is your go-to product growth company. Their expertise ensures that your website makes its way up to Google. So, make your website way up to the search engines by using structured data testing tools.
